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Hoda J always ensured that her pursuits aligned with her passion for bringing peace and purpose into people's lives. Growing up in the New York Metropolitan area, Hoda was profoundly influenced by the city's diversity and vibrant energy. Her connection to textiles was ingrained from an early age, as she grew up surrounded by her family's embroidery business. The scents of fabric and the sounds of her mother working on the sewing machine, her father operating large fabric machines, and her grandparents managing the business were integral parts of her childhood. Being an American small business owner is nothing new to Hoda.

Hoda pursued degrees that fueled her passion for psychology and interior design. In 2012, she founded Karama Company, a venture that combined her love for the human mind and interior design. Her unique designs serve as inspirational reminders, reflecting her belief in the impact of design on bringing peace and purpose to everyday life.

Her designs, often based on her personal photography and art, allow her creative voice to shine. Hoda aims to teach, inspire, and guide others, staying true to her name, which means "guidance." She hopes Karama Company can serve as a source of daily inspiration, guiding people toward peace and purpose.

Hoda's ability to see beauty in her surroundings fuels her work. Her products are designed to make every day feel like a retreat, and Karama products are now cherished by people worldwide.

She is an award-winning blogger, a certified design psychology expert, hospitality expert, a travel photographer, and personal interior therapist. She sought designs that were not only aesthetically pleasing but also meaningful.

Hoda's well-being is essential to her, and she understands the challenges of life. This understanding inspired her to create a holistic lifestyle brand that encourages living the best life from the inside out. Inspired by her travels, she loves to design and curate high-quality content and products that enhance comfort and well-being.

"Let me guide you to create an oasis for your mind, body, and home—because every day should feel like a retreat!" - Hoda J